1. How did you get your foot into the door of your first design job?
After I graduated, I started my own design agency.
2. How long have you worked at RAW?
Since April 2008. 5 years—holy crap.
3. What is your way of coming up with exciting ideas and concepts?
Understand the brief and distil it down. Try to answer the purest brief in an interesting way.
4. In the studio, how are the briefs delegated between the designers?
It depends on workload. Whoever is the most free will often get the new brief (for designers, anyway). Obviously if it’s for a website, our developer will be involved. If it involves copywriting, our copywriter will be pulled in. Sometimes we’ll rearrange workloads if a brief calls for a particular designer.
5. Out of the briefs you have worked on, which is your favourite?
Perhaps the Wolves rebrand. As a football fan it’s a bit of a dream job, and it turned out to be the largest project I’ve tackled to date.
6. What do you look for in a portfolio?
A wealth of great ideas, executed beautifully.
7. On average, roughly how many hours would you work per week?
I’d say around 42 hours per week at Raw, then personal projects will take up about 8-10 hours per week.
8. As a studio, which deals with illustration, motion and print, do the disciplines collaborate on projects often?
We often collaborate with illustrators, photographers and motion artists. There is sometimes crossover where we end up working as art directors, rather than designers.
9. And finally the last question any tips on how to prepare for an interview with a design agency?
- Print your work professionally
- Think about the theatrics of talking through your work
- Have answers for your design decisions in your projects
- Bring physical pieces of work
- Research the agency
- Be enthusiastic about your work
- Be friendly
- Have questions
- Bring biscuits (silly, but it works)
I hope these answers are useful.
this was super helpful from tom at RAW, real sound bloke and the company seems to be quite chilled out which is what i like.
I apologise for the brevity as I don’t have much time but hope it helps.
• Won an open pitch which then led to part time employment whilst still at university and multiple freelance jobs.
• I founded the company 3 years ago.
• I don’t have a method, it is nothing more than coming up with ideas that answer the brief and creating them. If you procrastinate about the idea you won’t hit the deadlines.
• Clients budget, job size, and skills required.
• There are many I enjoy for varying reasons. Calvin Klein European concept stores visual merchandising was the most rewarding just because of the size of the job and tiny time scale, Uniqlo Heat tech window displays and VM for all UK stores and various Playstation events were the best to see. LVMH jobs are in itself very rewarding just from a business point of view. Then there are all the small but highly enjoyable jobs that you can be properly creative with.
• First I look for a working understanding of the basic principles of design such as hierarchies, grid systems, typography, presentation skills, etc. Second is concepts and how are the relevant to the brief set. Third if it looks good. And finally technical understanding not just of their specific design field but also other fields as the variety of work we do is massive and the more a person can contribute the better.
• 7 days a week, far more than 9 to 5.
• I like everyone to work on everything, still utilising the specific skills of the individual but pushing people out of their comfort zone in a way that is enjoyable.
• It depends on the type of company and the position but I would generally advise to be professional and show your personality. Most importantly know your work (try know as much as possible as some people will try and throw you some really specific questions) and do some basic research on the company.
Founder and Creative Director
+44 (0)7891 080 592
again, some really helpful answers from Adam! deffinatly helped my understanding of what a smaller studio is like and he was super friendly as well !